The idea for Fero started in 2019. We wanted to holistically create the world's best deodorant. A great functioning and beautiful product without questionable ingredients. Created with minimal impact on the environment and maximal impact on wellness, both physically and mentally.

Deodorant isn't glamorous, but it matters. You've likely used it daily since your teens. We believe what touches your skin daily should benefit you, so we've crafted our deodorants with carefully selected natural ingredients for your peace of mind and all-day confidence.

Is Aluminum poisonous? The short answer is NO. No skincare products in EU are proven poisonous or cancer-causing. Still, not all products out there are good for you. We encourage you to research, verify sources, form an opinion, and choose wisely. We have made our choice and it is natural.

The design and look was a natural choice, we imagined a small object that not only solved your daily deodorant need but was also nice to have at home, carry with you and even show your friends or family, like a piece of art. Our deodorants come in a limited number of artworks, to make them even more special. With time the design will change for new artworks by new artists.  

We're dedicated to reducing our environmental footprint, understanding the intricate challenges involved. We're realistic, perfection isn't always attainable. Our choice of paper for packaging might result in some visible wear and tear, but we believe in doing our part to contribute to a better, sustainable world, please help us. The important things are inside.

The 1% for the Planet initiative, launched in 2002 by Yvon Chouinard, the founder of Patagonia. The initiative emphasises the need for businesses to contribute in recognition of their resource benefits. We're proud to be part of this growing community working towards a sustainable future. That's why we donate 1% of our turnover to the organisation.